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Backgrounder
Febuary 13, 2008
598 words
Suissa Computers redefines the personal
desktop computer
Consumers are using personal computers more than ever to
store family photos, favourite music, home
movies and planned trips. Canadian
industrial designer Howard Suissa believes
there needs to be a connection between these
memories and the technology in which they
are stored. “The personal computer has
become a hub for the family. It therefore
deserves a place of honour within the home.”
Suissa designs some of the world’s most
unique and exclusive desktop computers. His
company, Suissa Computers, manufactures
limited edition, luxury computers, a niche
in an otherwise over-saturated market.
The technology savvy will drool over
the high performance components in Suissa's
computer systems. However, the unique
designs and hand-crafted cases with accent
materials give these computers a human
touch.
With the integration of computers into the living
environment, Suissa believes people are
craving something more human. “Computer case
design has stagnated, with very little
thought to its place in our living space,”
he says. “Someone who has a well defined
style deserves a computer system that fits
into the interior design. People relate to
natural materials more readily than to the
cold sterility of plastic or metal. There
has to be an alternative to the hermetically
sealed, sterilized unit, or a computer that
resembles an alien’s head, or has a tribal
tattoo theme.”
Suissa’s design inspiration comes from many
areas including architecture, nature, music,
furniture, and automotive design. Suissa
incorporates these different inspirations
with the design lines of the 40s and 50s.
“With the advent of plastic, design that had
been evolving for hundreds of years got left
aside,” he says. “I like to think, what
would have happened if this line had not
been interrupted – where would design have
gone? Now, there are many companies
recreating and releasing over and over the
same designs from the 50s, because they have
forgotten how to design without using
plastic - with beautiful wood and other
materials.”
Suissa Computers recently released the
limited edition Enlighten. Its design
reflects the trend to separate our personal
data from the immediate vicinity of
technology.
All the parts we touch, such as the DVD
drive and power button, are separate from
those with which we do not interface, such
as the motherboard, memory, video card and
power supply.
Suissa says that all the pieces of a
computer do not need to be in one block
together. “The form of Enlighten relates to
our changing uses and understanding of the
proceeds of our personal technology,” he
says. “Enlighten visually separates the
human connection and the processing, because
the memories we store on our computers, our
photos, home videos, music and other
collections, belong with the family, not in
some Matrix-like concept.”
Before starting his own computer company,
Suissa’s experiences included a year in the
design department of Japan’s top
transportation lighting company, giving him
insight into lighting and detailing on
technology, as well as design practices and
philosophies different from western culture.
Suissa Computers provides complete, high
performance luxury desktop computer systems
for work, gaming and entertainment. Clients
choose from one of two reference technology
packages: AMD or Intel, which are then
tailored for specific needs. The components
offered in the packages change regularly to stay on the
cutting edge of technology. All models are
designed with the client's choice of air or
liquid cooling systems and with special
attention given to air flow. Clients can
customize their Suissa Computer including,
design, carvings, inlays, detail materials
and wood choice.
Suissa
Computers provides an emotional connection
to digital living. Visit
www.suissacomputers.com
for more information.
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For more information:
Jennifer Moncion
Suissa Computers
780-603-2701
jennifer@suissacomputers.com
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